In the past year, Calm has also expanded to other languages, publishing stories in Spanish, French and German. It acquired Ripple Health Group in 2021, and will relaunch its Calm for Business app as Calm Health, which will be marketed to commercial customers. Calm also has archival recordings of Bob Ross available, alongside thousands of other narrated stories.įollowing in the footsteps of Headspace, Calm also launched workplace services. It added Sleep Stories, which has become the app’s most popular segment, reaching over 140 million listens in 2018.Ĭalm has used Sleep Stories as a platform to draw in dozens of celebrities, such as LeBron James, Stephen Fry, Harry Styles and Matthew McConaughey, who narrate original stories or fiction. In 2017, it won Apple’s App of the Year award, which propelled it ahead of its rival Headspace in downloads and revenue. The entire industry grew by 306 percent in that time, according to Sensor Tower, with five thousand new meditation apps launching since 2015.Īs Calm grew, so did its ambitions. It wasn’t until 2018 that meditation apps started making serious money.Ĭalm and Headspace, the leaders of the sector, only generated $70 million in 2017, but that ballooned 74 percent in 2018 to $122 million. In an interview with Entrepreneur, Smith said the company was down to “a few thousands dollars” and had to reduce staff to keep the business afloat. Even with a small staff size (50 in 2019), Calm struggled in the early years to break even.
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